INDUSTRY:
LUXURY HOSPITALITY
PROJECT TYPE:
EDITORIAL & PRINT DESIGN
DURATION:
1.5 MONTHS
ROLE:
EDITORIAL DESIGNER
Salentein | Editorial Design
about.
This editorial project was developed for Bodegas Salentein, a winery in the Uco Valley that blends architecture, art, gastronomy, and viticulture. The catalog was conceived as both a practical visitor’s guide and a cultural artifact—a piece that reflects the winery’s identity as a destination where wine, design, and the Andean landscape converge. Through photography, typography, and carefully structured sections, the publication translates the Salentein experience into a tangible format visitors can take with them
challenge.
The main challenge was to create an editorial system that could capture Salentein’s multifaceted identity—part winery, part cultural center—without overwhelming the reader. The catalog needed to balance informational clarity (maps, schedules, wine profiles) with emotional storytelling (architecture, art exhibitions, gastronomy). Visually, it was essential to align with the brand’s elegance while ensuring the layout remained flexible enough to showcase both large photography and dense informational content
result.
The final catalog presents a cohesive editorial design rooted in structure and refinement.
Full-bleed photography immerses readers in the atmosphere of the vineyards and surrounding Andes.
Generous white space and a strict grid bring order and calm, echoing the winery’s sophistication.
Typographic pairing of serif titles with sans-serif body text strikes a balance between tradition and modernity.
Printed on high-quality textured stock, the piece feels as premium as the winery itself. The outcome not only communicates practical information clearly but also elevates Salentein’s storytelling, reinforcing its image as a luxury and cultural destination. Visitors can use it as a guide during their stay and keep it as a lasting reminder of the experience
